Leadership Journal
with Follow-up Video Lessons 2022 and 2023
OPPORTUNITY: Having worked with Music for All since 1998 creating the curriculum, coordinating the staffing, measuring impact with assessment, as well as helping to design the marketing materials for their annual Leadership Weekend, Fran Kick was asked to help them raise the bar post-COVID. The idea was to create a Leadership Journal for the student participants that would bring more lasting measurable take-home value to the experience.
RESULTS: Building on the previous 3-ring binder B&W content of the program, Fran asked each faculty member to create some interactive reflective lessons that would help follow-up on the content presented during the weekend. Judy Kick created a cost-effective half 4-color pages + half B&W writing pages journal design. The concept enabled each faculty member to have their own pages within the context of the entire weekend of material.
Season specific follow-up goals for the students were supported with edited videos Fran Kick created with the faculty that contained the leadership weekend faculty members sharing their timely words of encouragement and gentle leadership competency reminders. QR codes for each of the season specific video lessons were prepopulated into the Leadership Journal. These season specific goal reminders included:
- Before the first rehearsal
- Before the band camp
- Before school starts
- Before the first show
- Before the season ends
- After the season ends
Each follow up video lesson was 4-9 minutes in length. Additionally, follow up emails were sent with the video available to participating students and their directors during each season specific point on the calendar post-camp.
